You will have to edit in software that reads raw imagery though, such as Photoshop, Bridge, Lightroom, or Aperture. Once you have collected your gear together, it’s time to set up your shooting area. Place your table as close to the window as possible without intersecting the shadow from the windowsill. You’ll want to start with the window 90 degrees to the right or left of your setup. The closer you are to the window and the larger the window, the softer the light will be. Once you have the process down to a fine art, make sure you take the time to create clear shooting, brand, and editing guidelines so you can maintain consistency as your business grows.
This could mean that they have a studio setup that does not move. Consider first whether you’d like a white background or a more dynamic, real-world background. Include another, less-intense light source to supplement professional product photography main light.
Below, we’ll look at the definition of product photography, as well as best practices and examples to inspire your own. For strict product shots, “I almost always use my 50mm lens with my DSLR camera,” notes product and food photographer Sarah Aagesen. If you don’t want to spend a dime but still want an app that can accommodate your photo editing and retouching needs, Gimp is very much a viable option.
Many well meaning people use these products to run or manage their websites. Because consumers cannot touch or see your product in person, your product photography must do the trick. Photos of your product both by themselves and in use are some of the most important merchandising and marketing efforts you do for your online brand. Make sure you choose images that fortify your brand, as this will help boost conversions and ultimately sales. To stand out, create polished, consistent images across your product pages and marketing channels. Consumers are constantly being bombarded with information online, and have to make immediate decisions based on the content you choose to offer them.
Notice how Allbirds uses both white background and lifestyle photos on its product pages. One issue people have with this setup is that their photos don’t look perfect. For example, some people have struggled with reflective products using this method because it reflects the background behind the camera, like in the examples below. The quality of light from a light tent is very even and often shadowless.
One 2013 study showed people 2,560 photographs for a period of just 1 second. After viewing all the images, they tested the participants’ memory recognition. The participants were able to recall more than 2,000 images with at least 90% accuracy, even after a period of three days. The barstools pictured below show context, giving shoppers an idea of what they could look like in their own home. Improve your composition skills by learning the art of still life photography. If the exposure in your image wasn’t quite right, see how you can properly balance the light and dark areas after the fact with Adobe Photoshop.
Manipulate the angles and distance of the lights until you get soft, evenly distributed shadows. Start by placing your shooting table near a large window, ideally one that allows lots of light into the room. If there is one deciding factor that defines the quality of your images, it’s light. If you are shooting large items, like furniture, you will need a stand mounted sweep that might cost a little more. Those on a budget can improvise by making one from a piece of cardboard, like in the image below. It’s important to make sure you set your product up in front of your background on a flat, stable surface.